As I’ve previously explained the loss of Peter Molyneux from Lionhead and Microsoft is one of the most surprising developments of recent weeks and came with it a bunch of new rumours about who would replace him and what his plans for the future are.
It has now been globally confirmed that the former Sony and Atari executive Phil Harrison has been hired by Microsoft to help boost the Xbox 360’s standing in the traditionally Playstation friendly European market.
The internet has been swarming on this news recently as it seems that Harrison would have a wealth of local contacts to help bolster the 360’s potential market. It is well known that Microsoft has a smaller install base in Western Europe than both North America and the Asia so this appointment might help them bridge the gap.
There is a huge opportunity for Microsoft to expand its core experience and grow within the UK market and this is definitely where Phil’s role will have the most impact.
One of the other major developments is that Phil has a massive contact base in place from his time with Sony working on the Playstation and this could mean more developers utilising the Xbox when they had previously been put off.
Microsoft have always been known as a tough partner to work with and the appointment of Harrison may mean that they will take a slightly softer approach in the future.
One of Microsoft’s big initiatives at the moment is the increased use of cloud gaming which Harrison has also got a lot of experience in; he previously worked at Gaikai the streaming servicer.
The new Xbox is rumoured to have a strong cloud focus and so his arrival at the company may also be laying the groundwork for perspective next generation utilities.
0 comments :
Post a Comment
Leave a Comment...